Planning for the Best 
by Lydia Reza



We may not have a crystal ball but planning and setting goals brings a load of benefits to your business.    

We all have a story, what is yours? For many years my story was that everything and everyone else came first before focusing on my business – my kids, family, friends, church, etc.  I know those are all very important but so was I and I just never put myself or my business first. 
Setting goals and focusing my actions to achieve those goals has made all the difference in the world.
                    
Here are just a few ideas to get you started:

  • Plan a brainstorming session.  Get together with a group of like-minded people and help each other come up with creative ideas to achieve your goals. Two years ago I asked a few entrepreneurs to join a mastermind group.  Since 2012 we have met monthly and shared our goals, got valuable advice from each other and set new goals to achieve and to be held accountable for by the next meeting.  The results to our businesses and creative endeavors has been phenomenal.  I cannot say enough about how effective this is as a tool.
  • If you haven't been using social media the new year would be a great time to start.  Create a blog; sign up for a business Facebook page and get customers to "like" your business; create a Twitter account; join Pinterest.  Then set a weekly appointment to blog.  Tweeting and posting on Facebook should be done once a day or as time permits. Pinterest can be so addictive that you may have to set limits.  You will be amazed at what effective marketing tools these are.  And they're free!!  I have customers that will only respond to texts or facebook messages and that’s alright by me.
  • Make reservations to attend the wholesale trade shows in January.  It's a great way to see the trends.  Make an appointment with a local sales representative.  They will be able to tell you about new lines, promotions, discounts and vendors that offer dating. Or it may be you are looking for a sales rep to sell your wares?
  • This is a great time to plan your yearly budget.  Prepare a forecast for the entire year based on your previous year. Review the last year's sales on a daily, weekly, monthly and quarterly basis.
  • Read your industry magazines and newsletters.
  • Change your story.  Discover what the payoff is for staying in the same place you’ve always been and be willing to let go of that payoff. 
  • Make the decision to follow through on your business plan.  This is where the hard works begins to make this your best year ever!
You will be amazed at the results!


GOAL: TEXTILE ARTIST

I belong to a wonderful group called W.H.O.A.  At our meetings we talk about a number of things but one of the things I love most is that we can share our life goals, commit to some action items to achieve these goals and then be held accountable by the other talented members of the group.
One of my goals for this month is to design and make a piece of textile art and blog about it.  Start date is May 17, 2013.  So here's what I've done so far:

1.  PERUSED MY FAVORITE VINTAGE BOOKS FOR IDEAS.

2.  VISITED ONE STORE FOR FABRIC IDEAS.  OKAY, NOT THE IDEAL STORE BUT VERY CONVENIENT. I WOULD LOVE TO OPEN UP A SMALL HABERDASHERY FOR VINTAGE THREADS, BUTTONS, RIBBONS, NEEDLES AND OTHER SEWING GOODS.  DO I DARE LIST IT AS ONE OF MY W.H.O.A. GOALS?  I'D HAVE TO DO IT THEN....

3.  PLAYED WITH SOME COLOR SCHEMES

JUST A START, MORE TO FOLLOW.....

June 21, 2013

I decided to continue work on an embroidery journal I started a while back.  I redesigned it and will work on perfecting my embroidery stitches and coming up with new patterns and designs.  Here's where I am now:

BUTTERFLY EMBROIDERY - THIS IS WHAT I DID WITH THE THREAD I BOUGHT.
I'M EXPERIMENTING WITH NEW THREADS, STITCHES AND NEEDLES.


______________________________
EMBROIDERY JOURNAL USING BLACK AND WHITE TOILE FABRIC, VINTAGE LACE, BUTTONS AND AN IMAGE I PRINTED ON MUSLIN USING AN OLD POSTCARD IMAGE


THIS IS A WORK IN PROGRESS AND I'M ENJOYING EVERY MINUTE OF THE CREATIVE PROCESS.




It was this time last year that I made this velvet Valentine heart and it was published in Romantic Homes Magazine!  Sewing with velvet was a bit of a challenge and I only had to make 10 of these before I got it the way I wanted.  

Romantic Homes Commemorative Ornament by Jenelle Van de Mortel

Romantic Homes Commemorative Bulb by Jenelle Van de Mortel
This beautiful ornament was designed by noted artist, Jenelle Van de Mortel, for Romantic Homes as their first commemorative bulb! You can own one of these ornaments by clicking on the cart button below.

$19.95 (plus S&H)